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What’s with all the hype surrounding social media?

(And, maybe the real question is … Can you make money because of all this hype?)

It’s as if every company on the planet has become distracted from the serious business of marketing. It seems as if they are wasting their valuable time and reso Read More

When it comes to marketing, working with previous clients is one of the easiest and fastest ways to get projects. Referrals are a close second.

With repeat business, the client is already sold on you. As long as you understand the project and your fee is agreeable, you’re likely to get the job. Read More

With the convergence of businesses and the use of the internet as a marketing tool, if not the market place itself, more and more people are going online to do ... Read More

Google Plus has a huge database of users. In addition, it is connected to the most used search engine, that is to say that the reactions and shares of the ... Read More

It's a question I hear frequently as more women start their own company, write a book, or turn their idea into a product. Read More

For many entrepreneurs creating a business plan can be tenuous process. Here are some tips to help you get started. Read More

If you have complicated taxes, it might help to hire an accountant, rather than rely on yourself, or even tax software, to get the job done. Read More

Are you thinking about opening up a service-based business and can’t figure out what rate you should charge?

Well, in this short post, we’re going to introduce to you the idea of using average wage statistics to help you determine the right rate for your service. Read More

As any savvy shopper will tell you, products and brands have personality. When a company chooses messaging and packaging, it’s making a deliberate decision about the personality, the brand, and product is portraying and what kind of customer it’s appealing to. Read More

Content marketing may be hot right now, but if you don't consider your long-term strategy, you could get burned. Read More