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Accountability. Today, this is almost the equivalent of a four letter word. Culturally, we don’t like it! We don’t want to be held to it, and it seems too politically incorrect to hold others to it. Yet, at the same time, we love the word. We want to hold our politicians accountable; we teach our c Read More

Marketing psychology focuses on human behavior and how it affects marketing decisions. Marketers can use psychology to create a more effective marketing strategy. Behavioral economics is the study of psychological, social, emotional and cognitive factors that influence economic decisions, and how t Read More

Marketing psychology focuses on human behavior and how it affects marketing decisions. Marketers can use psychology to create a more effective marketing strategy. Behavioral economics is the study of psychological, social, emotional and cognitive factors that influence economic decisions, and how t Read More

What’s my target market? What should it be? How would I know? Here’s a list of five things that will help you figure it out.
http://bit.ly/1JCf1OT Read More

Is email marketing dead? That's a question that never seems to go away. The answer is a resounding “NO” – with very good reasons and evidence as to why not. Here are five things for marketers to know as to why the demise of email has been greatly exaggerated. Read More

How can you create high quality content easily? Here is a simple step by step guide for the creation of your next article. Read More

One of the first questions you ask yourself when getting started with podcasting is, “what do I talk about on my podcast?”

Sure, you can interview a ton of people and not have to worry about topics for your episodes – but if interviewing is not the format/style you want to have on your podcast, Read More

Gary V. offers advice in his recent video to help you understand how to get in the New York Times, in front of the bigger celebrities or get connected to that BIG audience. Watch the video here: Read More

Google has recently decided to evolve their corporate identity. In this article we look into Google's new design and interpret the clear message conveyed through this choice and try to extrapolate some important lesson which every small business should learn from. Read More

If you know what to do with it, retargeting can become a very powerful tool in the hands of a marketer. It’s the perfect way to get your past visitors back to your website and determine them to complete an action: register for special offers and newsletters or make a purchase. Read More