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Every new baby gets a name before it is introduced to the world, and yet some entrepreneurs continue to send me business plans with TBD (to be determined) in place of a business name on the front page. They don’t realize that the name they choose, or lack of it, sets an initial perception of the bu Read More

How much is your content marketing making for your business? If you're not sure, here are a few metrics that can help you know if what you're doing is worth your time or money. Read More

In digital marketing there is a bag of goodies every small business needs to have. And the best part, you don’t have to choose only one. As a matter of fact, it’s best if you have at least these five tools in your own bag. Read More

Entrepreneurs who use Facebook for marketing have struggled recently. Facebook changed how it decides what shows up in users news feeds and organic reach hit rock bottom. Read More

There’s a lot of buzz about social media, return on investment (ROI), reach and impact. However, very few companies actually understand the strategy behind a social media campaign. In the world of social media, trend is the most important factor in driving the efforts of your marketing campaign.
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A few months ago, I showed you how Karen Dietz curates posts on Scoop.it. The article was so well received that I decided to turn the idea into a mini-series.

This time, I went for a different example: a roundup. This form of curation consists in bringing together a series of related posts in an Read More

Beacon technology has made the shopping experience much more exciting than before. The Retailers transform flash messages, offers and discounts to the customers by this beacon technology. Read More

Our increasingly sedentary lifestyle is wreaking havoc on our fitness. But your desk job needn't stop you from working out. Read More

Your logo may change as your business matures. Here is the typical timeline of business maturity and logo design. Read More

Buyer’s persona helps you create engaging content for your potential customers, it gives you insight about the habits of various types of customers. But before start creating the content for potential customers you need to research about the buyers persona. Collect data from web analytics, your own Read More