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Large companies with enormous sizes do offer economies of scale, but, profitability is what matters in the end. The most important aspect to examine or evaluate in a business is its profit margins.
Companies across the world are evaluated periodically by various agencies like Forbes, Fortune Globa Read More

Marketing automation has grown from being a $500m industry to a $1.2bn one in just two years. But which automation tool is the best? Read More

You might have realized as well that the quality solo ad traffic you receive gets worse and worse.

What if there would be a method that lets you drive high quality traffic for just a portion of the price a solo ad would cost? Read More

Starting your own business may seem daunting at first. Read this FAQ to understand what is involved and how to jump start it. Read More

As Halloween is priming the consumer market, retailers themselves are realizing how much of the target market is actually expanding beyond the kiddies and the candy bags. Read More

Are you a content marketer? That's great! However, there are many different types, which one are you? Read More

If you really want to make money with your blog, then you need to treat it like a BUSINESS! Part of acting like a business owner is being prepared and having the right systems in place. Lost files, poor response time, and disorganization, all make you look unprofessional as a blogger.
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After blogging actively for over eight years, I am sure I could muster up some useful tips and what-to-avoid-type tidbits of wisdom. But instead of boring you with volumes of information about funky apps or which web host to avoid, I will make it all short-n-sweet for you. I can sum up what to not Read More

Profiling the ideal customer is a sales fundamental for any business. When customers' needs or challenges are clearly defined, marketers can then adapt their marketing approach accordingly. Discover how to craft your buyer personas in 3 steps. Read More

For all the surgical, profit-focused, and notoriously sterile business stereotypes out there, the truth is quite different. The bottom line in business is that all companies, whether large or small, are made up of people; that is, they all hinge on human resources (HR). No other “resource” is as im Read More