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Effective marketing requires more and more content as different platforms become available. It can exhaust your creativity and monopolize your time. As a small business owner, you can’t afford the overhead required to hire a full time team of marketers to cover all the bases. What can you do? Read More

Running a small business right out of school can be a challenge if you have large student loan obligations to manage as well. Fortunately, while it is difficult, it's not impossible and gets easier when you have the correct resources. Read More

There are a few steps we can take to building our personal brand (and hopefully quelling that anxiety). Check out the most common mistakes people make with their personal brand, and learn how to fix them. Read More

Where does one start to build this foundation? I heard this question at a recent Summit and it has stuck with me, “What is your WHY?” Start there. Take a product, an event, the company culture, and make it personal. That is what will make you unique, because out of all of the products and business Read More

This article explains why managing online reviews is important - and how it relates to helping grow your business. Read More

Blogging on different sites helps me brand myself and my company, as well as expand my reach. Here's how it can help you, too. Read More

There is a secret of focus? Focus is a rare commodity in today’s personal attention “market”. You, literally, bombarded by thousand if not millions of stimuli per minute, seeking for your attention. It is a modern art to know how to select and focus on what’s important for YOU! Read More

Be honest with yourself for a second: being an entrepreneur or start up founder has smothered you with responsibility. If you were a bit of goofball, you have probably changed your mentality and personality to fit into the business world. Read More

How easily can visitors to your landing page find your call-to-action (CTA) button? If your answer wasn't “How can they miss it?!” – then you may have some work to do. The formatting of your CTA button is a critical part of designing a landing page that converts. Read More

Most of us enjoy spending our time one way or the other: photography, cooking, painting, archery, solving puzzle games, etc. Only some of us have what it takes to turn their hobbies into a successful startup. Read More