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How To Measure Content Marketing ROI by Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing. In this interview, Joe talked to me about different topics in his book and in this segment he talks about how to measure content Read More

How To Measure Content Marketing ROI by Joe Pulizzi

I recently had the opportunity to interview author Joe Pulizzi about his best selling book, Epic Content Marketing. In this interview, Joe talked to me about different topics in his book and in this segment he talks about how to measure content Read More

We dug deep into comic book history and put together this 8-bit-inspired graphic, billing digital marketing services as famous superheroes and villains. Read More

Usability is something you shouldn't take for granted. If you make your website more usable, people will have a better experience, which will cause them to come back. To show you how to make your site more usable, quicksprout has created an infographic that breaks down the 8 techniques you need to Read More

Remarketing is the easiest way to get people to come back to your site and complete the purchase. To show you how you can effectively use remarketing, quicksprout has created an infographic that lays out the steps you need to follow. Read More

There’s something about being a freelance ghostwriter that always niggles away at me. Every month when I sit down to do my accounts, I feel deflated, dull and uninspired. I’m very much a visual person – I love stuff that visually inspires me from quotes to posters and amazing artwork. When it comes Read More

There’s something about being a freelance ghostwriter that always niggles away at me. Every month when I sit down to do my accounts, I feel deflated, dull and uninspired. I’m very much a visual person – I love stuff that visually inspires me from quotes to posters and amazing artwork. When it comes Read More

Business Brokers and M&A Intermediaries may use or reference the ‘Lehman Scale’ when discussing their compensation method with a business owner contemplating the sale of their business. The Lehman Scale was originally developed in the late 1960’s and used by the Lehman Brothers when raising busines Read More

Does the thought of using an emoticon make you squirm? How about using them for your business?
I work with many brands and we spend a fair amount of time discussing voice and tone for the products we promote on social media. Brands usually have strict corporate guidelines to which one has to adher Read More

Managing your online reputation is like trying to climb the North Ridge of K2 with shorts, a t-shirt and a $20 pair of hiking boots from Walmart. It seems like the bigger your company grows, the more negative reviews pop up. The following 3 tips are the foundation of any good online reputation mana Read More