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There was a time when I bought into the rosiest-colored world of social media hook, line, and sinker. I preached cliches about engagement, I raged against misappropriation of measurement metrics and ROI. I lauded social media as the thing that could finally make marketing into what it should have b Read More

When starting your new business, it may seem like a good marketing strategy to throw all of your energy into every online and social media platform on the web. This, however, will result in an online presence that is haphazard and overwhelming for both you and your customers. These strategic tips s Read More

You and your customers face many problems. Yet there is one shared by both and it can have major effects on your business. The major problem is stress. And to get more customers, businesses that relieve the buying stress will come out in front.
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A few times each year, I take a trip with good friends down to Sonoita, Arizona, a small city just outside of Tucson. In this small town are several vineya... Read More

Sales has come a long way in the last few years, but it isn't slowing down yet. Have you kept up to date with the practices? Read More

So you have a business idea. You’ve heard so much about startups going big, such as Square, Pinterest or Dropbox. At the same time, hundreds, if not thousands of new businesses failed and gave up after a few months. How do we increase our chances of launching a successful startup? By finding the ri Read More

Barbara Austin of Sweet Dreamz Designs is with me for a quick chat about her graphic design business. With two years under her belt, I wanted to find out how she got her business off the ground and what client building activities have proven most useful. Read More

Removing and adding people from your community list, loosely referred to as community management, is a continuous activity on Twitter. Spare some of your time every week to manage your Twitter community. You can start with a small one and build it with time. Read More

Over the years I’ve realised that small businesses in particular cannot afford not to have top quality team from day one. Successful companies are no different than sports teams, where the team with more A players is more likely to win. Here are the top five things I learned from my previous mistak Read More

Business is getting tough on Facebook.  Your fans are no longer seeing your posts, and you may be losing opportunities to engage your followers.  You need to be aware of "Facebook Edgerank) which is the algorithm that ranks posts and updates in news feeds. Read More