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As the year draws to a close, many small business owners are taking stock of their business, basking in their successes and trying to comprehend their mistakes. Unfortunately a big picture view does not always immediately reveal itself– a thorough understanding of your business requires at least s Read More

Looking back to the bottom line of your seasonal periodic tactics and strategies– which promotion techniques have you tried & tested in past years? Which proved helpful and which didn’t? Which are you going to make a key aspect of your 2013 and upcoming campaign? Read More

I read an outstanding, but frightening post entitle The Future Of Marketing Is Extreme!  Eric Wittlake outlines:  We are inundated by marketing today. In a Read More

There is nothing like getting in front of college students to talk about social media marketing. I’ve had my fair share of speaking at various industry events but this one was special. Being able to get in front of the students at WP Carey class at ASU to share what I’ve learned over the years was Read More

Struggling with getting traffic to your blog or website? Fret no more. Top blogger Ana Hoffman lays out step by step how to get 1,000 visitors to your website in only 30 days. Read More

As the biggest buying season of the year approaches, do you find yourself scratching your head trying to come up with a marketing plan? For some business owners, the holiday season can represent anywhere between 20–40% of their annual sales. In 2011, holiday sales represented 19.5% of the total ret Read More

There was a time when I bought into the rosiest-colored world of social media hook, line, and sinker. I preached cliches about engagement, I raged against misappropriation of measurement metrics and ROI. I lauded social media as the thing that could finally make marketing into what it should have b Read More

When starting your new business, it may seem like a good marketing strategy to throw all of your energy into every online and social media platform on the web. This, however, will result in an online presence that is haphazard and overwhelming for both you and your customers. These strategic tips s Read More

You and your customers face many problems. Yet there is one shared by both and it can have major effects on your business. The major problem is stress. And to get more customers, businesses that relieve the buying stress will come out in front.
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A few times each year, I take a trip with good friends down to Sonoita, Arizona, a small city just outside of Tucson. In this small town are several vineya... Read More