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You run a small business. You can’t do it all yourself. You can’t bring every skillset you need onto your team. At some point or another, you need to outsource. Design, marketing, writing, translation, technology, consulting of all types…possibly, even HR and accounting. Read More

There are tried-and-true ways to land relevant backlinks through competitor research. But there are ways to improve on the obvious tactics. This is your better backlink strategy. Read More

In my role as a business advisor, one of the attributes I often see in a good leader is the ability and willingness to ask good questions, before moving forward or issuing edicts, potentially in the wrong direction. We all have mental barriers – those unquestioned assumptions, unexplored options, o Read More

The whole process to generate lead is tough, especially when you depend on traditional lead generation tactics. For instance, a customer, who may be sitting down to dinner and gets a call asking them about their kitchen appliance preferences, won’t be happy to accept this call. Read More

Are you too scared to handle risks? Taking risks is a key aspect of the business as an entrepreneur. This article features 4 clever ways to take a risk for your business growth Read More

Your content strategy should also align with the overall design of your website and maintain a consistent brand image. This includes color choices, fonts, image styles and other rich media that you have decided to include in your websites’ design, look, and feel. Furthermore, your design should com Read More

Understanding and utilizing Demand Generation can be a great strategy that you can use to generate interest in your product or services. Demand Generation is a mix of sales and marketing tactics and initiatives that are meant to help you develop and nurture long term relationships with customers an Read More

Why should every small business and freelancer consider podcasting? Check out these 2019 statistics from Podcast Insights:

51% of the U.S. population has listened to a podcast
49% listen at home
22% listen in a car
That surprises me as I would have thought most podcast listeners do so during Read More

Business has become truly international today. Many technological advances allow you to manage it whether you are working from office or from a beach in Hawaii. Read More

The taste of good quality craft beer is uniquely different depending on the brewer. And these varied tastes are what connoisseurs of craft beer search for. Once they find their brew of choice, customers become evangelists trying to convert their friends and family.
A new survey by C+R Research say Read More