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What makes one pair of sneakers more extraordinary than the next? How do you choose between one toilet paper brand and the one next to it? Read More

Small business owners with limited resources can create successful high impact promotional campaigns using these tips. Read More

Are TVs inside your business crucial?
If you’re a sports bar, obviously you’ll say flat screens on the wall are 100% crucial to business. But at gyms, screens seem to exist so that members can zone out as they work out. And owners of medical and dental practices might think TVs in waiting rooms ar Read More

A short guide on how to social media goals, determine measurables or Key Performance Metrics (KPI’s) and develop content that will lead to a positive ROI. Read More

In the process of looking for ways to increase sales, you have probably realized the root question in any marketing campaign is “How do I get information about my business in front of people?” Before you even decide on the content of your marketing message, you have to know that people will see it Read More

Vinay Patankar is the CEO of Process street. Salesforce, Microsoft, Yale, GAP and 1000's of other companies rely on Process Street to manage and automate repetitive work in their teams. Read More

Every affiliate program must have clearly spelled out rules and policies for affiliates to play by. This post dives into 20 areas that you want to cover in your affiliate program's agreement, leaving no stone unturned. Read More

Increase Customer Satisfaction. Improve Conversions. Find out why having a chat support system is an essential component of your lead generation process.

Lead generation is a continuous business activity.

As current leads are fulfilled, more have to be generated to sustain your business.

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34 years ago next month, Coca-Cola company would unleash New Coke into the marketplace. Do you remember that? It would prove to be one of the biggest branding blunders of all time. Read More

Fundraising is brutal. Actually, according to Paul Graham of Y-Combinator fame, “Raising money is the second hardest part of starting a startup. The hardest part is making something people want.” More startups may fail for that reason, but a close second is the difficulty of raising money.
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