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New year, new resolutions. Here are 6 Habits to Finally Get Something Out of LinkedIn in 2016
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The relationship between a brand and consumer has changed dramatically thanks to the impact of social media. It has given immense control and power to consumers and large corporations and well-known brands no longer have the so called upper hand. Read More

Arunabha Ghosh, CEO of the Council on Energy, Environment & Water who has been tracking the results of this experiment was recently quoted in the media as saying that a week’s data ( at the time of the article ) isn’t enough and that more data and comparison with historical data can help. Read More

As the owner of a small business, growth is at the forefront of your mind. Here are five ways to help you grow your small business today. Read More

Entrepreneurs intuitively know that design matters, but they often don't take a reasonable step to protect the design elements of their products. Entrepreneurs and businesses can obtain a "design patent" to cover the design elements. Doing so has a number of legal advantages, as set out in this pos Read More

So you’re a marketer looking to improve the effectiveness of your pay-per-click (PPC) campaigns to drive more traffic to your intended destination and close more customers this year. Excellent! But before I tell you just how to do that, first I’m going to let you in on a little secret.

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Using Instagram as a business can be huge for reaching new customers and connecting with your current customers, especially if you have a product or service that easily lends itself to taking beautiful photos. However, many businesses just aren’t sure how to promote themselves on this social platfo Read More

As global leaders prepare to gather at the 46th Annual Meeting of the World Economic Forum in Davos-Klosters, Switzerland, I've been musing on the topic of their forthcoming discussion: Mastering the Fourth Industrial Revolution. The premise of this anointed age is that human progress is now fully Read More

Landing pages are an important part of any digital marketing strategy. Whether it’s collecting the target audience’s email addresses, convincing them to purchase a product or service, or even increasing your social following, landing pages are a mainstay in digital marketing.

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One of the sure fire ways to boost one’s online store sales is to advertise online. In fact, according to research by the search giant, Google, almost 88 percent of consumers search for the products they want to buy online. Read More