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Lots and lots of thinking, and all based around speed. Then it hit me… “Chris, this is all very well, but man… you’re going to get very tired, very quickly if you keep going at this pace!”. And I’m right. Read More

Periscope is a live-streaming video mobile app for iOS and Android owned by Twitter.
Periscope allows you to “go live” via your smartphone and become your own on-the-go broadcasting station, streaming live video and audio from any location, at any time of the day or night. Viewers can tune in to y Read More

Barring the fact that anything to do with drugs gets people’s interest, there is more zing in the Priceonomics (on the left) email than SearchSOA. Now, let’s understand why. Read More

How does this relate to my brand?

Most brands aim for customer loyalty and to earn it you must communicate in “their language.”

When I worked in an advertising agency, many moons ago. I usually crafted an advertising message based on what I thought was the target market. In essence, the agenc Read More

Creating a high-converting landing page can be complicated.

There’s a ton of conflicting information and ideas out there and there are lots of “successful” landing page examples that look nothing like each other.

Instead of attempting to give you some sort of typical “perfect landing page” ad Read More

To summarize our predictions:

*2016 will be the year of customer success
Marketing & advertising agencies shift to the subscription model

*“Surprise” subscription ecommerce offerings will slow & multiple revenue streams will emerge

*More traditional industries & billion-dollar retailers w Read More

Being January, it’s the time of year when many of us set goals for the year and make some New Year’s resolutions pertaining to our businesses. Perhaps we have a certain amount of revenue we’d like to earn in 2016, a product or service we’d like to begin offering, or some content we’d like to get p Read More

If 2015 was the year of video marketing, 2016 is primed to be the year for smarter, integrated digital strategy. According to a Gartner survey, marketers no longer see digital as a distinct marketing discipline and marketers are moving to “digitally led business models.” In other words, brands are Read More

Microsoft has announced acquiring, for an undisclosed amount, some Skype-related technology tools from Australian-based Event Zero. Read More

BtoB online marketing is much different than BtoC marketing. While online marketing today allows you to reach a broad (but still targeted) audience at a cost effective price, BtoB marketing still takes targeted prospecting in order to reach your ideal audience. Read More