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The future of modern day selling is now a combination of Internet research and social media interaction on the part of the prospect - but what are you doing as a sales professional to ensure that you are still able to sell to the modern day buyer? Read More

Many small businesses jump on several social media profiles without knowing the first thing about them. This strategy can actually hurt your business. It is because of this approach that we feel that many small businesses should stop using social media... Read More

Small business owners are always devising “killer” marketing or ad campaigns that – in theory at least – will send business soaring. Whether created in-house or with outside help, it can be a great concept, with sparkling design and a compelling message and yet still bomb big time. Read More

Whilst some brands have a dedicated and well-oiled machine to engage with fans, there is still vast opportunity to achieve more. Although 90% of online adults use social media, on any given week the average Facebook user will spend just 0.5% of their time interacting with brands that they follow. Read More

Only a small percentage of people who aspire to be their own boss will ever be successful at it. Here are the must-have abilities to escape the rat race. Read More

If you have more than half a dozen clients or customers, a customer relationship management (CRM) system of some kind is essential to keep track of your contact with them. Adler Santos, a ‘growth hacker’ for Collabspot, picks out the three key things to consider before spending your money. Read More

In the mobile phone era, everyone is now a photographer, or at least thinks he is. Instagram has 100 million monthly active users who share 40 million ... Read More

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. You pull people in by providing ne Read More

Great leaders are able to ask superior questions to achieve great results. If you have all the answers, new ideas & creative solutions may get lost. Read More

If you own a business or involved in management, it can be tough sometimes be to lead your employees. Make sure you or your managers have the training needed. Read More