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Creative company cultures that first flourished in the late 1990s, exemplified by dot-com businesses with casual dress codes and free vanilla cappuccinos, changed the expectations employees have about working. Certain parts of that perk-plentiful culture survived the dot-com meltdown, but so did on Read More

The holiday season is upon us, but never fear! We've got 5 holiday marketing tips that'll help you slay those sales like the badass business owner you are! Read More

The holiday season is upon us, but never fear! We've got 5 holiday marketing tips that'll help you slay those sales like the badass business owner you are! Read More

In the realm of online marketing, few objectives are more desirable or downright elusive than the viral video. Like the vicissitudes of the stock market, the popularity of any online video depends on the personal tastes and sentiments of millions of unique individuals, and is thus difficult to pred Read More

What’s holding you back from publishing an e-book? In Episode 147 of the Content Marketing Podcast, we talk about some of the biggest anxieties that marketers have when it comes to e-books — and how to overcome them. Read More

Today, big data and the use of social data in the sales process trumps people. The reality is that due to changing buying cycles, more educated buyers and the use of social media to source and inform, most sales managers if given the choice between an exceptionally talented sales person or a highly Read More

75% of marketers using social media identify customer service as a primary use of their social media platform. Marketers understand their customers well. They identify leads, nurture them and bring them down through the sales funnel. But, the objective is not just to sell the product or service; th Read More

With Google regaining access to Twitter's firehose earlier this year, the search giant has been consistently expanding the way it displays Tweets in Google Search.

With this expansion comes a renewed opportunity to make two powerful marketing channels work together.

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When you think of negotiating, does it conjure up visions of sleazy used-car salesmen or tough-talking businessmen with the chutzpah of Donald Trump? Contrary to this unfortunate stereotype, you don’t have to be pushy, obnoxious or even especially forceful to succeed at business negotiation. Read More

A comprehensive run-down of the various ways to get your business attention in the media. From cutting buzzwords in your pitches, to creating your own valued-added research, to (deftly) inserting your brand into the media conversation. Read More