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Cause marketing is a partnership between a business and a nonprofit for mutual benefit. According to IEG, cause marketing has grown into a nearly $2 billion industry! This infographic explains how it all started and grew from the late 1970's to the present. Read More

Have you ever wondered what makes a business successful?
A great start will set you on the right course.
The most crucial time in the life of a business is the first year.
If you can’t survive your first 12-months in business, it’s all over.
What you spend your time on during the first one year Read More

Alex is a radio journalist and CEO of the podcast network Gimlet Media. For years, he was a Producer for This American Life, where his work won numerous awards. Blumberg also co-founded the This American Life/NPR co-production Planet Money. Recently, the interactive web documentary Planet Money Mak Read More

It's episode #100!

This is a two-parter looking at the world of hardware crowdfunding.

The first part is a conversation with Indiegogo cofounder Danae Ringelmann about the platform, the ways hardware crowdfunders succeed and the most memorable campaigns on Indiegogo.

The second part is a c Read More

It is worthwhile to have an accurate assessment of the impact of price concessions on profit. It is important that this knowledge is understood not only by sales management but also by the sales team. Equally important is whether you have unknowingly sanctioned a dramatic decrease in profits by Read More

No one needs to reiterate that today’s is a difficult job market that is unprecedented in recent times or that regrettably, many people are looking for jobs for extended amounts of time—sometimes for years! Read More

Optimizing my LinkedIn profile has partly led to getting more views from interested peers and prospects, but it also helps to make that profile more effective in delivering the kind of message I want those viewers to see.

Have you thought about whether your LinkedIn profile is truly set up to re Read More

How do you sell yourself? Tricky question, you would say! Check an answer here! Read More

As bloggers and entrepreneurs, we have enough on our plates to contend with, let alone have the time and resources to sign up to every new thing that comes along. So the question is, are you taking on more than you can realistically handle? Here's my story... Read More

Are you using social media to market your website or to create relationships within your niche?

In this post, you are going to discover seven new social networks, that you can use to promote yourself and build new connections.

You don’t want to lose the chance to jump on the next social media Read More