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Testimonials let you show off the good side of your business I mean, let’s be realistic here. I’ve never seen an iffy testimonial published and I expect you haven’t either but even so, testimonials show some proof that you’ve solved real problems for real customers. And that’s what makes you more c Read More

Copywriting 101 says: Pitch your marketing message at the right level, matching the education and vocabulary of your audience.

Now unless your target market has specific language needs (like being under 5, or super clever university boffins) your marketing copywriting should be aimed at a high s Read More

If you’re a tired entrepreneur, give yourself a short break. You tend to see things that you don't usually see when you're in the motion. Read More

With the rise of user-generated content, brands have faced challenges. People are talking about brands on social media sites in ways that brand managers can’t control and often can’t even detect. With 50 million reviews and counting, TripAdvisor is shaking the travel industry to its core. Read More

This week's edition of Bonfire Buzz provides a few resources to help you beef up your writing skills. Read More

Behind most great startup success stories is a long list of mistakes! Unfortunately, for every success story you see, there is an even longer list of failure stories with mistakes that you don’t see. But rather than dwell on the failures, I’ve tried to extract from them a list of practical action i Read More

Telecommuting from home is not for everyone, but as IP technology such as IP phone systems and mobile apps continue to improve and gain popularity in businesses, more employees are finding themselves in a position to choose telecommuting as an option in the workplace. Read More

You’ve heard of blogging, tweeting and Facebooking (yes, this has been made a verb), but how many of you have heard of live blogging? It’s not as popular as the other tools – yet, but it’s just as effective and Read More

A wet iPhone is an iPhone owner's worse nightmare. Here are a couple of tips on saving your iPhone after dropping into water. Read More

Learn how to be successful in life by understanding the various factors that have led others to their own success. Read More