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Online marketing can be hard. The two biggest challenges generally involve lack of focus and lack of time. This post provides 3 steps to help you focus your marketing efforts. Read More

Image can been of great value and add to the aesthetics of the website, this article shares some good tips on using images to boost a web page’s quality and visibility. Read More

Do you have an old sales approach? Bridget shares her latest experience with a door-to-door sales person and what you can learn from it. Read More

If you’re a restaurant looking to get more diners, but haven’t tried using a text-based marketing strategy, you and your customers are missing out. An incredible 98% of all SMS messages (and MMS messages) are opened, boasting higher open rates than email marketing. If email blasts aren’t giving you Read More

Google Analytics can tell you what content visitors like, and which they don't. Learn how to use it to better tailor your blog content. Read More

Becoming an entrepreneur doesn't have to be an overnight event. Ease into it while still working your day job, and you'll keep your financial stability a bit longer. Read More

We've all encountered sales robots. They cold call and read off scripts. Here's what not to do when it comes to selling your products or services. Read More

It almost seems surreal that I am sitting at my keyboard writing this blog, knowing that it most likely will end up in the seemingly endless PRISM database. But I don’t need to worry, I can trust the government, right? Read More

Here's a recap of a Boston restaurant study that investigates Yelp review fraud. It describes the types of reviews, reviewers & other patterns that trigger Yelp's review filter. Read More

When the economy is slow and big business is experiencing ongoing pressures from globalization and other factors, entrepreneurs and new businesses are the fuel which keeps the economy chugging along. Small business is the critical element in energizing (or re-energizing) the nation’s economy, yet a Read More