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Recently I was taking an inventory of the integrated marketing tactics we had stockpiled in our arsenal. Engaging Web site – check. Social media – check. Email campaign – check. Print material – check. White paper…..wait, what? Major uncheck.

So I began to do some research with the help and guid Read More

Social media, like anything other marketing tactic involves an investment. When considering using social media in your integrated marketing mix consider the following questions.

Do I have the time?
Social media is most effective when it’s consistently updated with fresh content. The social real Read More

Before you consider investing in another radio campaign or newspaper ad, consider the following forecast that Forrester Research recently released on interactive marketing expenditures.

They predict that interactive marketing channels such as search marketing, social media, and mobile advertisin Read More

Fortunately for you, understanding SEO does not require a degree in IT nor a huge budget. To put it simply: SEO (search engine optimization) is all about getting your company as close to the top of your desired search as possible. Read More

Friends tell you what you want to hear. Mentors tell you what you need to hear. When the message is the same from both, you don’t need the mentor anymore. In that sense, you should think of a mentor more like your advisor who has done all he can. You always need the friend. Read More

The mobile app for the HootSuite social media management dashboard received a major update today that will save users time, and may also pave the way for future upgrades. Read More

A great idea, without a great team, isn’t enough to build a successful company. But what makes a team great?
Read More

You can’t force innovation into your business. But adding the right pieces and cultivating a culture conducive to creativity can help put everyone in an ideal frame of mind to be more creative and innovative.

If you want to succeed in today’s highly competitive market, it’s imperative to build a Read More

An in depth look at the changes I've recently made to improve the sales of my online store. Lots and lots of changes! Read More

Do you know why the loss of a good employee is bad for you and your company? Understanding the monetary and intangible costs of losing a good employee will help you learn how to keep these people around. Read More