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Building your brand through targeted content is a more effective long-term strategy and algorithmically more "natural" manner of acquiring links. Read More

In today’s world of branding, companies pay some attention to branding but they don’t quite seem to understand the power that it has to set your business apart from the competition. Read More

Sales is critical to any business and in this evolving world it's necessary to adopt tactics that optimize the effectiveness and reach of sales. Read More

Online business productivity: May link roundup. Various links pointing to greatest resources on the web, all from list building to repurposing content. Read More

Google has been working on building Google Stars - a centralized and a broader bookmarking service. Aptly named Stars, the service will help you save your favorite web pages. Read More

We all make blogging mistakes, some worst than others. The great thing about making mistakes in blogging is that you know better for next time, you learn from your mistakes. In this post I've outlined 17 blogging mistakes that I've committed in the past, and how to avoid them. Read More

Do you want to get more traffic? Do you care about your business success and reputation? Great, it means that you should pay attention to your website’s backlinks. There are numerous reasons why you should monitor all your existing backlinks, along with the new ones, but in this article, I will cov Read More

The return on a share study commissioned by ShareThis confirms the conventional wisdom and calculates the monetary value of different form of recommendations using scientific methodology. The study shows clearly that online recommendations trump brands and price when consumers make decisions and th Read More

The geeky folks at kapost created an infographic in which they looked at the key distinctions between Star Wars and Star Trek, and connected them to another marketing passion: content strategy. Read More

Are you sometimes angry at Facebook? You have thousands of fans but only some of them have seen your post? About 70 people? Argh. How is that even possible?

Well, Facebook is not free any more. Organic reach is around 1%. Remember the good ol’times when we complained about the 16% reach. How To Read More