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Why does a KPI tell that you’ve won when you have actually failed? Why does a KPI tell that you’ve failed when you’ve actually won? Read More

In order to become successful in the world of business, you must be able to understand your client’s character. In many ways, you have to play the part of a psychologist- no graduate degree in Behavioral Psychology necessary, of course. Gauging the unique moods and personalities of your clients is Read More

There are many methods of marketing content used by different business owners but one thing they forget about is the actual content of the copy they write. You are starting a new business and you have all other plans in place, you are now thinking of copywriting and the way you will present your me Read More

Albeit the fact that writing is an art, saying that you cannot write a copy is a statement most professionals are not willing to buy. This is because as long as you can put words together and make sense, you are in a position to write copy. Read More

Acer has released a new series of netbooks. And now, its focus is on cloud users. With cloud integrating platforms and data, tools like these have become more indispensable. Read More

Show notes from the podcast, Marketing over Coffee:

The greatest content marketing case study of all time: Marketing The Moon

Collier’s Magazines, Werner Von Braun and Walt Disney!

Wally Schirra went full spectrum to “last, low-priority test objective” to providing color commentary next to Read More

Why should employers develop strong relations with their employees? To reap the benefits of course!! Read More

The Small Biz Express podcast:

Social media… it is NOT just for your business. In an age of information and CEO celebrity-hood, customers want to know a little something about the owner of your company (RE: you). It doesn’t matter if you’re an offline owner, an online owner, or an aspiring own Read More

John Jantsch's Duct Tape Marketing Podcast:

Podcasts are back in fashion again, but my view of why you should be creating interview style audio content hasn’t changed since I started podcasting back in 2005 or so.

Whether you ever plan to view your podcast as a show or publication or just ano Read More

No business can survive without having motivated and empowered employees. Here are 5 essential tips to boost employee morale. Read More