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Automation of social media activity is not without its price. Brands who automate too much risk appearing cold and inhuman, and can potentially lose followers and opportunities for engagement. Read More

Social media is used by businesses to increase brand loyalty, share new products, and even gain new customers. Every company uses social media differently, some more successfully than others. Below are ways to tell if your company is a social media success. Read More

If you want to be a great salesperson, study the craft, and master the art of serving your customers quickly and eloquently. Those who have mastered the arts are reaping the positive results of the fruit they sowed.

Are you struggling with being the best in this industry? Or is it the case of pu Read More

There’s one piece of the content marketing puzzle that many otherwise smart marketers overlook: the power of images. With visual-based social media sites such as Instagram, Pinterest and Tumblr making waves, images are more important than ever. What do you need to know about using images in your co Read More

While LinkedIn’s new feature is a great way for users to engage with other connections, professionals who are the primary users of this social media platform must consider exercising caution first before making the most out of this feature. Read More

I’m a big fan of mentoring in business, and have been at different times on both the contributing and receiving end of the process. These days, I seem to often hear from entrepreneurs who are struggling to find a mentor, or complaining about their lack of effectiveness. Like any other relationship, Read More

Have you ever had clients who weren't yet sold on Facebook? Most people know Facebook could potentially help them grow their businesses, but getting a page set up and managed properly can still be a daunting task for many folks. Read More

When businesses improve customer interactions, they increase conversions and turn one-time customer in loyal fans. By implementing real-time communication tools, businesses close the feedback loop and answer customer queries in minutes rather than hours or days. This leads to more satisfied custome Read More

Your business can live or die based on customer reviews. It’s a reality you as a business owner needs to embrace.

Whether you like it or not, the internet has given your customers a soapbox to voice their pleasure or discontent when it comes to how they feel your business treated them. Read More

People are connected to the web 24/7 and the growing popularity of Smartphones and tablets means that people are even connected as they are “on the go”. A business website is an absolute necessity in order to remain relevant in the business world today. Read More