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I'd always thought of SlideShare as more of a convenience than a marketing powerhouse ... until I read The Marketer's Guide to SlideShare by Todd Wheatland. Check out my review in today's episode of the Content Marketing Podcast. Read More

If your company uses webpages, blog articles, press releases, or other forms of online communication, chances are you would like to increase your traffic from Google. This article will walk you through the dos and don’ts of each online marketing communication strategy, offering simple tweaks toward Read More

When content marketing works you've replaced interruption with integration, heavy sales pitches for education and one-time customers with lifelong partners... Read More

How are small businesses across the country feeling about their financial futures? According to the latest Capital One Small Business Barometer, not too positive. The study asked small business owners about their opinion of the current economy and their financial and business projections for the ne Read More

It’s critically important, especially for small businesses, to get the proper tools to run a successful company - without busting the budget. This list of small business to-dos will help you save on basic must-haves. Read More

With all the hype around Bitcoin, should your business consider using it for payments and transactions? What are the risks and potential benefits? Read More

Little money makes you innovate and thus create avenues that get you bigger results for your efforts. Here's how! Read More

Search engine optimisation (SEO) might seem daunting to a small business – after all, the internet is a big place. However, the area you operate in might not be, which is what makes local search such an important consideration when creating your small business website. Check out these four easy ste Read More

In this post I cover 7 topics from thinking in terms of opportunity costs to a great use for SMS alerts. Two of my ebooks are also free today, so be sure to check them out! Read More

A guest post that walks through several factors to consider when opening up a new business. Location is important, make sure you don't overlook anything when choosing your business's home. Read More