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Are you paying or otherwise compensating your clients when they give you referrals to new prospects? If so, you may be shooting yourself in the foot, new research from the Enterprise Council on Small Business (ECSB) shows.
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Cause-based or socially responsible marketing has been a hot trend for some time now. The practice of affiliating your business or your products with a “cause,” such as fighting breast cancer or helping hungry children in Africa, can garner attention, customers and sales…or it can backfire.
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In the recent Armageddon-themed thriller starring John Cusack, “2012″ is the year to fear, but when it comes to health insurance reform, 2014 is the big date that small business owners need to be wary of. Why? Because that’s when the “pay or play” aspect of the Patient Protection and Affordable Car Read More

Even if you have a successful organic strategy, ask yourself these 5 questions when you're assessing the use of paid ads. Read More

Americans are getting older—that’s no surprise. But while seniors can be a booming market for some businesses, for others, they’re creating new workplace issues. Nearly 10 million adult children over the age of 50 care for their aging parents (that’s one-fourth of all adult children), according to Read More

It’s Friday, and if you’re planning to still be working tomorrow… and the day after…maybe you need some a vacation. But when you’re a small business owner, taking time off can be easier said than done.
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Are you marketing to customers on tablet computers? Should you be? A new study from the Pew Internet & American Life Project shows that while tablet owners are still a small percentage of the population, their numbers are growing.
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What U.S. cities are poised to grow and prosper in the next decade? That’s the question the site NewGeography.com set out to answer when it partnered with the Praxis Strategy Group to come up with its ranking of the next “boom towns” in the U.S.
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If you offer benefits to employees at your small business, you should be pretty proud of yourself. Benefits aren’t cheap, and they’re a great way to attract and retain satisfied employees. But a new survey from insurance provider Aflac shows that business owners aren’t necessarily getting all the b Read More

Does your business rely on “knowledge workers”—white-collar employees who work with data, words or information all day? If so, your staff may be suffering from greater-than-average stress on the job, which could be hurting your company’s productivity and putting its future at risk.
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