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It used to be that business owners started brick-and-mortar retail stores, then added ecommerce capabilities to expand their markets. In some cases, they even closed down their retail stores altogether to focus solely on their online stores. But now, a new trend is taking hold: Formerly ecommerce-o Read More

Visitors to your site from Pinterest tend to spend money twice as much as Facebook visitors, so it's worthwhile to explore how to use Pinterest, and how to leverage it to drive more traffic and sales. Read More

In episode three, we follow entrepreneur Lori Cheek to her Summer Lovin' party as she markets Cheek'd, her exciting NYC-based startup! Read More

If you still think your small business doesn’t need to be on Yelp!, you might have second thoughts after hearing the results of a new Nielsen study. More than half (51 percent) of Yelp users polled say they make decisions about what to buy in local stores or businesses after visiting Yelp.
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This post will help you to track and properly attribute sales for people who browse with one device and shop from another. This is important for anyone who does Affiliate, PPC, SEO, Email or comparison shopping engines or if you are in online marketing. Read More

Carbonation is hot. I realized that likely sounds odd, but for the past several years there's been a surge in popularity of in-home carbonation machines that consumers use to make their own soda. Read More

Okay…Monday and yup, I’m in the swamp with the alligators again already but did want to share again 3 top-notch infographics I’ve been mining for gems over the past little while and each is on Social Media and how to strategize for success using planning, time and budgeting for same.

All three a Read More

Content marketing is all the hype these days and understandably so. With a great topic, thorough research and promotion, a great piece of content can bloom into a linkable asset that effectively drives and attracts traffic, and increases brand visibility. Read More

If your startup is looking for an Angel investor, does it makes sense to present your plan to flocks of Angels, and assume that at least one will swoop down and scoop you up? In reality, hitting large numbers of Angels in multiple locations with a generic pitch is one of the least productive approa Read More

Despite what their name implies, non-profit organizations often focus the vast majority of their time and energy on securing funds. Whether your non-profit organization aims to save the desert tortoise or to preserve the Great Plains, its success depends on donations from donors both great and smal Read More