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Whether companies are willing to admit it or not, their customers are not willing to engage and interact with their brand in one channel and one channel only. Nor do customers’ expectations of your brand promise stay tied to a single channel. The customer has needs and wants that transcend a solita Read More

When considering applying for a job in a foreign firm, understanding some of the differences between Japanese and Western business cultures will benefit both yourself and your employer. Two of the largest differences are social situations within the company and communication between employee and su Read More

Many Japanese firms are experiencing some difficulty when they attempt to localize key management positions. They are not confident in the capabilities of their locally hired managers, not sure if they are ready to take the next step... Read More

The Fusion Marketing Bible - An Interview With Lon Safko. Learn from Lon on Fusion Marketing and how it helps your business. Read More

There is increasing competition for Internet marketers to have their clients' websites ranked on the top hits of search engines. The question is; whose sites will be ranked by engines and whose will not? In order to separate men from the boys in the aspect of Internet marketing, website owners need Read More

Recently, facebook spiced up a little bit to beat google in rankings and become the #1 most visited site in the world.
I think the reason why facebook should be the most visited site in the world instead of google depends on what their uasers think oof the sites in question.
Check out my artic Read More

As the PR Verdict looks back over the best (and worst) of public relations and media in 2012, we can't help but notice that some rather high-profile stars have fizzled this year. Former juggernauts who were on a first-name-only basis are now in need of some serious re-examination of PR strategy if Read More

You can save time and test whether your content will be shared on Pinterest by creating specific graphics for your blog posts. This simple method allows you to know if your blog and images resonate with users.
The most basic form is a title and a graphic. In this post, I´ll walk you through my thr Read More

Franchises, you either love them or hate them.

Some, like Michael Gerber (The E-Myth), love the systems oriented philosophy of them, the ability to build a well oiled machine that can be replicated over and over again. Others, like Seth Godin, see them as a path to eternal mediocrity, never to Read More

Google has some free marketing tools that can help take a sneak peek into the world of Google and get some real data that can drive your business to success. Read More