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Paul Cherry shares his techniques for honing your voicemail messages for maximum impact and creating great sales opportunities. Read More

The true story of whistle-blower Mark Whitacre, as told in Steven Soderbergh's film THE INFORMANT!, is a cautionary tale showing how an employee's insecurity and hunger for attention has a domino effect on the workplace. Paul Cherry's article helps readers learn from Whitacre's mistakes, asking the right questions to save everyone headaches. Read More

In early May 2009, Patrick Connor and Paul Cherry of Performance Based Results led a select group of seasoned senior executives on our first ExecuCross Bike Trip. Read about our adventure along the Great Allegheny Passage Trail, and how it helped us become stronger leaders -- and how you can join us on our next trip this fall! Read More

It's tempting to stick with the sales techniques that have worked for us in the past, but going that extra mile beguiles customers, sparking new interest in what we have to offer. Read More

So let's take a look at 27 commonly misused words. Some are common mistakes that can cost you when trying to keep a reader's attention. Others are more obscure and just interesting to know. Read More

What can you do when sales prospects seem interested yet keep stalling, avoiding commitment because they're not the only decision-makers? Asking the right sales questions is vital when their bosses are part of the decision-making process. Here's how to ask them, streamlining the sales prospecting process, saving time, and closing more sales. Read More

Are there ways you can further strengthen your customer relationships, or do you think you already know everything there is to know about them? "Why" questions give you invaluable insight into the motives behind your customers' actions, letting you probe deeper into what really motivates them and what they truly value in doing business with yo Read More

Even the best managers can find themselves trapped in a labyrinth of accountability when they're not getting the results from their well-meaning but swamped employees. Paul Cherry shows managers how to get their team members to embrace accountability by uncovering how much and what kind of guidance they need to reach their goals. Read More

So what's the number one pet peeve? Businesses who are difficult to do business, especially when I am trying to PAY them! This is absolutely inexcusable, and I see it all the time. What do I mean by being difficult? Let me give you an example: Read More

Let the Motrin ad backlash be a lesson to those who think 'viral' is always a good thing. Viral equals a positive message. There can be good viral campaigns and bad viral campaigns. The reputation crisis which detonated this past weekend which was witnessed by just about every single mom-blogger existent in the blogosphere gives us the bad vers Read More