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Social media is changing the way that much of the world communicates. More and more business stakeholders are turning to the web for their information than ever before. The move to embrace social media for business communications has begun. Read More

First off, what is twistory? Twistory is a twitter mashup that gives you a view of the backlog of your tweets, but with a twist. Your tweet history can be added to most online and desktop calendars. Setting up an ical or Google calendar is as simple as clicking on a button. On top of creating an archive of your tweets that goes back as far as you Read More

A recent study by Mzinga and Babson Executive Education revealed that 86% of the respondents from a variety of industries have adopted social media for work purposes. 57% of them use it for marketing purposes while almost 30% use it for customer service. It is always said that measuring social media ROI is essential for insights and accountabili Read More

It is well known that providing customer service is vital in marketing your business for long term success. However, what does customer service really mean? Read More

If the survival of small business relies on the attitude of entrepreneurs, then it must have something to do with the attitude of persistence. You cannot start a small business without a risk. Whether you like it or not, you will be confronted with a lot of challenges. Read More

Reducing startup costs is very essential for bootstrappers. By any means, you must think twice in every details of your cash flow. Every single cent is important. This will determine the life of your business. Every throw of money should be well planned and should ensure that it creates good investment. Here are two useful tips that bootstrappers m Read More

Home business is becoming more popular and this eHow article by Basharat Shah gives perspective home entrepreneurs some pointers about how to get yours started. Home businesses have become an increasingly popular option with the increased prevelence of home shopping, writes Shah. In addition, increasingly business services are also being outsource Read More

I see this happen a lot, especially with small business owners. They hit the market and plant a bunch of seeds, then get discouraged when nothing happens right away. They expect there to be an immediate reaction and to receive an immediate result from their hard work. Unfortunately, this is not always the case. Read More

Was a time a few years back when I would tell audiences of small business owners that “if they did not have a website, they weren't really in business.” Fortunately, small business owners have taken heed and now most concede they must indeed embrace the Internet — of course, now that's really not enough is it? My soap box speech these days has Read More

Many times business owners and marketers look for ways to create innovations and points of differentiation through elaborate technical add-ons or by attempting to create entirely new product or service categories. From my experience, one of the best way to create an innovation or differentiation for your business is to take something people alr Read More