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Before trying to set up your own webshop, it’s worth finding out what’s worked for others in terms of layout, conversion, ‘call to action’ icons, and so on. Luckily, rather than you having to randomly go through hundreds of websites, some very nice people out there have done the hard work for you, Read More

Yes, you read that right. We think that you, the CEO of a madly important organisation with ten gazillion calls on every single minute of your time, need – yes, need, damn it - to start a blog. Read More

Want to know how you can market your products while research customer feedback at the same time? Here's how. Put up a trade show and follow these tactics and you're on your way to success. Read More

I recently read an article from The New York Times that discusses how call center agents can now identify their callers’ moods and emotions based on their intonations. As quoted on the article, “It’s not what you say. It’s how you say it.” Read More

Here is another news about the bad things happening because of Obamacare. Honestly, I am getting tired of all these. But then again, we still need to know. Read More

Part one in a series on holiday marketing for small businesses. This post focuses on writing blog content for the holidays. Read More

To Your Heart's Content is a team of copywriting evangelists who speak eloquently about best practices when setting up your online storefront, aka your website. Read More

Do you have bounce rate issues? are you loosing your blog's organic traffic? Is your bounce up to 50% and above? then learn how to effectively reduce it with this simple code... Read More

Now I know that in terms of blogging, I m somewhat of a novice. But since reading around on the web the last couple months I ve learned that there is one thing that is absolutely key to help grow your own blog. Networking... Read More

Hiring is a major decision. Here are some tips to make smarter choices for your small business to ensure your staff stays with you for years. Read More