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Links have always been an important search engine ranking factor. The more relevant, inbound links pointing to a webpage, the better the chances are that that page will show up in a search result for the targeted keywords. In addition, social signals is now an important ranking factor as well. If p Read More

Most businesses tend to focus on driving traffic to their website or blog using SEO (Search Engine Optimization) or social media. While important, this is only one side of the coin, because once traffic arrives it has to be converted to meet your business objectives. Read More

As an entrepreneur, mother of four, and someone who has worked with countless female entrepreneurs, I’ve seen the unique challenges facing female entrepreneurs today firsthand. Here are my top tips for those brave and wise women looking to begin their own business: Read More

Often the first brand impression is visual. By having a custom logo and site header - a unique brand identity - you’ll capture that immediate attention. Read More

In my opinion what sets good marketing apart from “bad marketing” is getting the basics right. By this I mean having actionable data on customers and the market that dictates the direction of a company’s marketing.

Going from good to great requires imagination and flare, however, to get to grea Read More

It’s now coming up on a year (9 months to be exact) since Jill approached me to help - so I though I’d look back, look at the lessons learnt and give you some insight as to what a small business can achieve on Facebook, with the right approach. Read More

Blog commenting is one of the effective ways to build your brand and get recognised online. What good is it if you use a default image and people don’t see your face? Read More

At times you need to make tough strategic decisions when marketing your brand. These decisions can be difficult to make especially however it is important if you want to your brand profitably. It is not about failure in fact I think it is more about being smart.Here are a few tips to help you. Read More

Step by step guide to creating your own Facebook Fan Page for exposure and as another way to communicate with potential customers, clients or your blog readers. Read More

True employee engagement occurs when individuals apply the full measure of their creative energy and talent to performing work that wholly supports achievement Read More