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In the life of every online marketer, there comes a time when one simple truth is realized: driving traffic to your website is a very hard thing to do.
Yep, it takes time and effort to get each and every visitor to your site. Each visitor is important: their visit is an opportunity to convert them Read More

An upcoming webinar examines the future for small businesses run by women in today’s economy.
Sign up today for Women’s Small Business Outlook 2016 coming Tuesday, March 8, 2016, from 3 p.m to 4 p.m. EST. The free webinar is sponsored by Biz2Credit and Small Business Trends. Read More

Having a business mentor can really help you advance your goals and avoid some common business mistakes. But not just any mentor will do. Finding a small business mentor that meets all of the requirements listed below can ensure that you find someone who is going to be helpful and relevant to your Read More

For local businesses, your storefront window displays offer a unique opportunity for you to grab customers’ attention and get them to come into your store. There isn’t one right way to create eye-catching storefront window displays. But there are some interesting ideas you can use to make a display Read More

It seems like a horse race, the Presidential candidates with first one, then another in the lead.
Most election years, that would be true of all the candidates, but this year, Donald Trump took the lead early on and kept it when most of the other Republicans have been chasing him or have since fad Read More

As retail trends continue to shift to digital realms, a successful online store has become vital to a retailer’s success. Getting people to click on a product photo is just step one – so how can you guide consumers through the buying process all the way to the point of payment? Read More

So how exactly does one understand a clickbait title? What do you use to measure its clickbaitiness**? Well there are some tools that exist which aim to tell you just how clickbait a title is, but I found that they can be somewhat inaccurate and a bit too simple. Read More

Recently a team of graduate students came to me to talk about a company they were planning to start. They had an option to license a university invention that used would detect heavy metal ions in water.
They had clearly researched the idea and had identified a market. They would sell sensors to c Read More

We all have toxic tendencies, some of us more than others. That goes for employees, interns, managers — and bosses. Being toxic can mean many things, but it’s ultimately a behavior that poisons the environment and those around you (metaphorically, of course). It’s detrimental to employee morale, co Read More

As a small business owner, your website is just about the most powerful marketing tool you have. Time and time again, when I meet with clients needing a new website, they simply want something they can point people to. You know, so they can “check us out online.” This is extremely common for busine Read More