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Successful marketing plans need many different facets in order to be effective. You need to consider things like search ads, email marketing and more. And this week, marketers got some news that impacts the way that both their search ads and marketing emails might be displayed. Get these headlines Read More

The rise of self-publishing has spawned a huge flood of eBooks in the market. What hasn’t grown along with this flood, however, is a step-by-step guide for how to market those eBooks. That’s where “Online Marketing for Busy Authors: A Step-by-Step Guide” steps in. Written by a veteran of the book p Read More

Lisa Abbott, Director of Product Marketing for Genesys, shares with us what omni channel engagement is, and how it can provide better, more contextual experiences throughout the specific stages of the customer life cycle. Read More

At some point, many small business owners will find themselves considering a virtual phone service. Before you begin looking, familiarize yourself with the features listed above and then use the list of virtual phone services to get your search underway. Read More

We’ve come up with what we consider a realistic checklist for negotiating a business deal. Here is a 9-point negotiating checklist honed specifically for small business situations. Read More

When it comes to keeping your business secure, there are more choices than ever for small businesses. No longer do you have to resort to using expensive professionally installed systems if you don’t want to or don’t have the resources to. There are DIY security options out there that you can consid Read More

You need to remain on the lookout for a few signs to detect whether someone is using your internet connection. Here are some of these signs. Read More

Facebook Live was launched in August of 2015 with a clever campaign that made the platform available only to celebrities. This of course gave the app a lot of attention as Meerkat and Twitter’s Periscope were gaining traction. And by December of the same year, Facebook decided it was time to let mo Read More

Gary Vaynerchuk is the Belarusian business mogul who transformed his father’s $3 million wine business into a $60 million empire. He used YouTube to start Wine Library TV which now has over 15,500 subscribers. His love of video marketing and staying on top of the latest Internet advances led him to Read More

Recently, Instagram announced a new feature which has been included in its mobile app. You can now have multiple accounts on Instagram and switch easily between them from within the Instagram mobile app without having to sign out.
This will no doubt come as a delight to Instagram’s huge user base, Read More