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Ecommerce marketers are already starting to go through their Holiday marketing checklist — that is, if they’re smart. Because they know, as you should, it’s never too early to start planning. Read More

The latest Content Marketing Trends report from the Content Marketing Institute stated that 88 percent of B2B organizations are using content marketing, yet only 30 percent of them think it’s effective.
Some marketers believe that producing content for B2B industries is difficult and that B2C mark Read More

Whether its for disaster recovery, retirement or other business eventualities, Millennial entrepreneurs seem better prepared then their older counterparts, a recent poll finds.
Nationwide’s Small Business Indicator — a survey conducted by Harris Poll of 502 U.S. small business owners in mid-June — Read More

Small businesses operate with a shoestring budget. They don’t have enough human resources. Due to constraint of resources, they often back out from investing in risky ventures. Read More

Coca-Cola is giving back — water, that is. Ten years ago, the company pledged to replenish all of the water it used in its finished beverages. And it has now completed that goal about five years early. Read More

A bonus is additional compensation paid to an employee. As the job market heats up, the competition among employers to attract and retain good workers is growing. Bonuses may be a way for your company to gain a competitive edge in the job market. This is especially true for small businesses that ma Read More

After the years we spend learning to write formally for academia, content writing at first seems a little unnatural, mainly because blog writing lends itself to a certain brevity and casualness in both style and tone. What I’ve found is true for me as well as other bloggers is that proofreading and Read More

Influencer marketing is a growing trend and a tactic that you should consider adding to your marketing mix. This article will help you understand the ins-and-outs of influencer marketing and how it can help your business. Read More

Not so long ago, mobile apps were a reserve of large corporations and businesses. However, that ace in the hole for the big guys has changed rapidly over the past two years. Today, smaller companies are serving clients better and seeing much greater returns on investment thanks to mobile apps. Read More

According to the Aflac 2016 Small Business Happiness Survey, 74 percent of employees are extremely or very satisfied working for a small business. However, 96 percent of the employees surveyed also agree there is a lot an employer can do to improve employee happiness. Read More