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When it comes to lead generation, online media is one of the most powerful tools at a brand’s disposal. To get the most out of online media, however, brands must use a variety of strategies. In general, these strategies will fall under one of three categories: owned media, paid media and earned med Read More

Social media networking is great at facilitating problem solving.

The medium is instant and highly responsive, positioning businesses in places where potential customers already exist.

The rich features and functionality in various social media platforms allows numerous ways to effectively d Read More

If you think that you can continue surfing Facebook on your mobile phone ad-free, think again. It seems that Facebook is going to release a mobile ad network. Users can just hope that it is not as intruding as other mobile ads are. Read More

Dr. Misner has become hooked on “Shark Tank.” He recently saw an episode where the panel of “sharks” asked the entrepreneur, Raven Thomas of The Painted Pretzel, why they should invest in her. Her first answer was all about her family and how she loved her business. It was a relational answer–and s Read More

Michael Cheng explains how link shortener Snip.ly can help your marketing.

Michael Cheng, founder of Snip.ly, a new breed of link shortener that works to drive conversion, joins the show this week.

Talking over Skype all the way from Canada, Michael explains how Snip.ly’s Read More

Michelle Regner, CEO and co-founder of Near-Me.com, discusses the sharing economy and how it can benefit your small business. Read More

In the last part of this short series on founder’s mojo, we discussed that the founder’s most important job was to focus on their biggest business growth opportunities, but they’re usually not doing this because they’re wearing far too many hats. Read More

Online retail spending is increasing dramatically every year making it a great market to tap into. But having an eCommerce store is not enough if it isn't converting visitors into sales. This post provides some great tips for how to increase your online store's conversion rate. Read More

These social media apps for iOS are worth downloading if you don't have time to languish at the office or your home while running your business. Read More

Contrary to popular opinion, viral marketing has not eliminated the need for old-fashioned lead generation to bring customers to a startup. Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses wi Read More