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Do you know how to measure the ROI of your marketing efforts ?

If you’re struggling how to work out the return on investment when it comes to your marketing efforts, this week’s show is for you.

I talk through ten key performance indicators that you might want to consider measuring.

Althou Read More

Duct Tape Marketing podcast with John Jantsch:

The game of selling has not really changed that much – the job is to build relationships, provide value and help people solve their problems – in the end, if you are to succeed, that means selling things.
What has changed dramatically, however is t Read More

If you follow me at all, you know that I am a huge proponent of bootstrapping your business if at all possible. While raising outside investment from a venture capitalist or an angel may be the glitziest way to go, it’s not right for the vast majority of businesses. Read More

The age old question that used to appear at every sales focused interview, the question is how did you reply? Recently the question was made popular again in a scene from “The Wolf of Wall Street” and the answer was just as Hollywood as the film. Read More

Popular Logos are successful for a number of different reasons. Many of them carefully communicate information about the company. Some logos convey information regarding the history of the company, others convey the feeling customers experience when using their products, while still other communica Read More

If you want to become a successful online entrepreneur, avoid these unproductive habits at any cost. Read More

I write constantly about the buying process, understanding how customers buy, how we align our sales process with the customer's buying process, and how we Read More

Have you been using Instagram for your marketing? If not, now may be the time to do so. With the visually stimulated technology users, picture sharing apps have become more popular than ever. Read More

Do you want to know the secret to get your clients to race to buy your product? It is in fear. But it is not fear in a direct sense. It is more of a fear of losing out or being inferior. Read More

Do you feel like spending time moderating and replying to comments is not worth it? Well the following post shows you why blog comments matter! Read More