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When it comes to copywriting, using the same text, voice, tone, and length doesn't fly across every marketing channel or platform. The way you write for a blog or an email promotion isn't going to be the same for a Facebook post, or a tweet. So how do you hit the mark and engage your customers with Read More

Social media is a noisy place! With over 1.2 billion people on Facebook and over 500 million tweets sent every day, it seems like everything is either being said or done through social media. With all that social noise out there, how can companies decide what really requires a response? And how can Read More

Content marketing is going to be more essential for the year 2015. According to a research program by Content Marketing Institute and Marketing Profs, it shows some amazing trends, facts and statistics that you need to know before planning your next content marketing strategies for the upcoming yea Read More

Copywriting is writing with a practical purpose. The copywriter aims to inform the reader, persuade them to change their view or encourage them to take action. Most copywriters write for commercial purposes – to encourage readers to make a purchase or try a product. Read More

How we communicate has changed radically in recent years, yet many businesses have failed to evolve their internal communications. Is it time to wake up to the mobile communications revolution? In the past 5 years the way we communicate outside of work has changed dramatically. With 62% of the UK p Read More

Kenshoo recommended retargeting via Facebook Exchange, saying that retargeted customers are 70 percent more likely to complete sales than non-retargeted customers. Follow the path-to-purchase to gain key consumer insights. Read More

In a survey of 500 top-tier publishers, Fractl discovered that 81% of editors prefer email pitches over other channels like social media, contact forms, and phone calls. We also found that 85% of editors open pitches based on your subject line. With subject lines being the ultimate gatekeeper for y Read More

This infographic lists 10 ways businesses can build stronger teams and improve company competitiveness by adopting effective communication practices. Read More

The folks at Who Is Hosting This created this infographic that'll serve as your quick guide to getting started with internet advertising. It illustrates the various advertising options, most commonly used terms in the industry, as well as some best practices for getting the most out of your marketi Read More

83% of customers require some type of live support when making online transactions. More and more are turning to live chat, and it's no wonder: Chat is a fast, direct way to connect with an actual person to answer questions in real time. Read More