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A new Aspest research study uncovered five groups that companies fall into based on their investment, approach and attitudes toward delivering customer service. Take a look and ask yourself: Which customer service persona am I? Read More

Tumblr is a hybrid beast; it is a blogging and social network platform, so it is very unique and powerful if you are considering how SEO is changing over the course of the past few years. Check out the infographic below. Read More

Do you leverage Facebook advertising option to promote your small business? Are you wondering how to create more effective Facebook ads?

In this infographic, created by raidious, you'll learn which type of Facebook ad will help you obtain your marketing goals, as well as the exact Facebook ad im Read More

The ultra-creative Lauren Mancke designed this handy guide to help you remember landing page elements that make sales. Since you want your readers to act because your products and services assist them with something they lack, this infographic will keep you on track. Let’s jump right in to the ABCs Read More

What's most interesting aren't the trends themselves, but the sheer magnitude of them. For instance, we all know that mobile computing is on the rise. But the proportion of people who access the Internet only through mobile devices will grow from 14 million in 2010 to 788 million by 2015. Meanwhile Read More

Every profession has a list of terms that serve as the building blocks for its knowledge base. Project management is no exception. As a project manager, there are certain terms you should be well versed with. A study of these 13 terms is an excellent place to improve your managerial skills. Read More

Bad customer service doesn’t just leave customers with a negative impression of your brand, it can severely impact your bottom line. In fact, 55% of customers surveyed recently have abandoned an intended purchase or business transaction following a poor experience. Companies’ failure to provide sea Read More

Video is the future of online marketing, and the future is now! It has become an effective tool for reaching a large target audience. Video is the best way to bring your message to life. Here are some examples of companies who took advantage of online video marketing and captured the attention of n Read More

The way we buy and sell media has fundamentally changed. Programmatic buying has graduated from being an experimental technology to a must-have in marketers' and media publishers' toolkit. To understand the evolution of programmatic and why it’s a key strategy for buyers and sellers, google commiss Read More

Google Analytics (GA) is one of the most powerful tools on the internet that provides actionable data that can be used to increase website traffic and improve conversion rates.

But chances are you don't know how to leverage it well.

As 80 percent of online retailers are using GA incorrectly. Read More