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Jenny Beswick speaks eloquently about how brands today should leverage the new channels that have emerged in recent years to market their brand and grow their business. Read More

This book will teach you a valuable lesson on branding. You'll learn how to stop trying to please everybody and stick to the market that loves you instead. Read More

I'm always preaching the value of social media. In fact, it’s kind of become a life mission to educate business owners on the power of social media. But for all the great things that social media does, I think it’s important to clarify that social media cannot replace traditional business roles. Read More

Smart brands are monitoring social media to track their reputation and following up with action. This is the story of one such smart brand. Read More

Mastering the art of working from home requires, among many things, the ability to be disciplined, self-motivated, and focused on the assignments at hand and reaching deadlines. For better or worse, a large chunk of this kind of work is also concentrated on sitting for long portions of time too. Wh Read More

By Mark Saghy

While we live in a fast paced world where nearly anything is available almost instantaneously, you’ll want to take the slow and thoughtful road when it comes to your blogging. There are several bloggers out there who blog every day, but that doesn’t mean that you should follow in t Read More

What does the term influencer means to you? For me, it is a person of knowledge and power of words which can affect many.

Here are 5 simple steps to become an influencer and let's discuss! Does the above works for you or you have other plans under your sleeves? Read More

For those small businesses in the U.S. who already provide healthcare insurance, here's a look at where your money goes. The Healthcare Trends Institute has done a nice, easy-to-visualize job of explaining how the costs of rising healthcare really break down. All data comes from PricewaterhouseCoop Read More

We all say it and just keep saying without proof. We are legitimately proving today that Social Media is better than Search Engines. Before you go down and read, keep one thing in mind that we don't have any bad intentions about Google or other Search engines. We are just trying to show the world w Read More

The phone rang, a sales person introduced himself asking, "Who's in charge of credit card processing?"  Whenever, I don't know the answer to those things, I Read More