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Small business owners know the power of personal connections. And connecting online via social media has never been easier or a better way to market to potential customers. With more than 78% of people with a social media profile in the US alone, now is the time to reach your audience via various s Read More

There are a lot of techniques and technologies are at the disposal of the marketers today. From native apps to powerful mobile web to mobile-friendly responsive web design to location technologies like Beacons to augmented reality, there has been a plethora of technologies that marketers can put to Read More

Starting a business is like building a ship and embarking on a voyage, armed with a plan, a map and a team. You have to sail with uncertainty against storms and unpredictable weather. But once you have your ship built and you’ve sailed away, it’s critical that you consistently check the hull for le Read More

If you need to give your first presentation at an occasion, here are some tips to help you successfully navigate your first speaking engagement. Read More

When I heard a friend and business mentor say, “Your startup won’t fail if you don’t quit,” I realized that every entrepreneur should adopt “never give up” as their mantra. Rather than quitting, there are always alternatives, like pivoting the business model or merging with new partners for support Read More

Processes are a lot more interesting than you’d first think. That isn’t some kind of joke — they’re interesting, I swear. Although they’re defined as “a collection of interrelated work tasks initiated in response to an event that achieves a specific result”, there’s a bit of a backstory that helps Read More

Building trust with your readers can be difficult. In most cases, you are marketing to people who don’t really know you and have no reason to trust you.

It’s important to gain the trust of your readers if you want them to believe what you have to say. It is a vital part of succeeding as a blogge Read More

SEO is powerful whether you believe in it or not. Throughout the years we have seen magic happen for our clients, and gigantic returns on their investments. We were able to achieve this because we were good at it and were able to be different from the rest of the industry. We were a success because Read More

Want to gain a strategic advantage over your competitors? Keep reading.
The key to any successful online business model is creating a loyal audience that is not only receptive to your message, but ready to use your product with an open wallet. The explosion of eCommerce has given many firms the op Read More

How do you calculate the dollar value of a shared meme from your Facebook page? How do you determine the expected RoR on a newsletter subscriber? How do you assess the impact of a prominent retweet to your bottom line? How do you nail down the contribution of a new logo to your profits? Read More