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What if we could avoid common frustrations, deliver products we're proud of and that people love to use, maintain great relationships and grow business, and most importantly, be and make people happy with our work? Read More

For too many small businesses, customer service is still seen as a “burden.” Entrepreneurs don’t realize that this burden is actually costing them over $200 billion in repeat sales, according to a recent study by the W. P. Carey School of Business. The report also indicates that customer problem ex Read More

In this episode, Bjork talks about 7 strategies to build traffic for your for blog. Last week, Bjork spoke with Delores Custer, a world-renowned food stylist. Delores has been in the food styling game for a long time (she worked with Julia Child!) and had a lot to say about the way things have chan Read More

One of the most painful aspects of having a distributed or remote team is something that’s incredibly basic: video conferencing.

Video calls are the main way to get face-to-face time with your colleagues in other offices or working from home, so you may be doing multiple calls per day. For each Read More

Success in business these days has become more complicated because there are so many layers. Defining success isn’t as easy as it once was, for one thing. But more than that, the business that does what it does well might not be the one that gets most business. You can be the best restaurant in a t Read More

Success at blog marketing depends on a myriad of content, design, technical, and promotional factors. Though it would be prohibitively exhausting to excel at all of them simultaneously, the good news is that there are many small changes you can make that can significantly improve the success of you Read More

Boostrapping builds character. There are endless ways to finance your ideas, but there’s nothing like marketing a startup with a modest budget to encourage innovation. Limited funds give you an excuse to flex your creative muscle and truly share your vision with the world.

Don't rely on the sam Read More

If you think of social media as a recipe, you’ll need a few critical ingredients. Here are 44 ways to make use of social media, using those ingredients. Read More

There are a number of ways to start a business and franchising is just one option. While some entrpreneurs may find it helpful to have the support of a larger brand behind them, others may be frustrated by the lack of freedom. This begs the question — is being a franchise owner right for you?
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If, despite your best efforts, you find yourself manning a booth at a show that is bombing, here are ten things you can do to be positive and proactive about making some tasty lemonade out of your lemons. Read More