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Gibbs constantly gets frustrated with Abby and McGee and all their uber-techy computer gobbledygook because he views it as fluff. The unnecessary details prevent Gibbs from solving the case: his primary goal. Your site visitors’ mission is to purchase products or services.
Without realizing it, bu Read More

Advice from social media experts, who just spoke at America's Small Business Summit, on how small businesses can best use social media. From realizing that top 5% of online videos can deliver more GRP than primetime television on a Thursday to advice on selecting right platform- a nice rundown. Read More

As a small business owner you have to assume many roles, from the chief marketing officer to the VP of Janitorial Services (e.g., cleaning the bathrooms). With so much on your plate it can be difficult to find time to do what is probably the most important activity for your business, marketing.htt Read More

Discover why many have influencer marketing all wrong and six steps you can take to successfully become an influential, industry expert. Read More

As a marketing consultant, what I am really selling is me. No, I don’t peddle prostitution, but as anyone who sells services and runs a small business knows: it’s often less about what you can deliver and more about you. Read More

Almost every entrepreneur looking for outside investors has heard the annoying rejection, “You are just too early – come back when you have more traction.” That should make you wonder - how do you measure traction in a metric? If it’s so important to investors, perhaps you should be using traction Read More

No wonder ‘The Cloud’ is becoming the favored choice for many entrepreneurs, tech developers and business owners. The facility to ensure data security and enable ease of data accessibility has ensured a rising obsession towards leveraging cloud technology to create better and more relevant products Read More

The copy on your SaaS startup’s landing page is one of the major factors that determines whether your product lives, or dies a horrible death. Unbounce cites headlines as the single most important element of a landing page, and that’s for good reason. Read More

There’s a very kinky word that millionaire franchise owners love. It describes the thing that makes millionaire franchise owners, millionaires.
The word I’m about to share with you may or may not sit right with you. It kind of depends on your current view of capitalism. Read More

In all treasure hunt games, there are itsy-bitsy boxes with clues hidden in them. In the game of brand building, the boxes are social networking channels. Each social channel has something unique to contribute, just like each little box contains a unique clue. Read More