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Is your visual content dynamic, engaging and diverse? Here's 6 key ingredients to creating a strong visual brand on social media. Read More

Some people think that owning a business is a dream come true, but they have no idea how much work is involved. It’s the truth. If you’re an entrepreneur, maybe you can relate? Read More

Can you change this one thing? How many times do you hear this question from a client? These changes soon add up and you've got a serious case of 'Scope Creep' When do you call for a renegotiation conversation? And how? Read More

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Both have worked. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $400B. Twitter showed no focus on revenue in the first five years, but was abl Read More

Search engine optimization is a never ending process. There is always something that can be improved or fixed. It seems like it’s almost weekly that we hear there is some new change in the way search results are ranked. It’s difficult to keep up with; impossible if you don’t have the right tools at Read More

Entrepreneurs need to be effective team leaders, since no one can transform an idea into a product and a business without some help. Unfortunately many founders I work with as a mentor are experts on the technical side, but have no insight into leading a team. But fortunately, team building is a sk Read More

Another Podcast is upon us! Elizabeth Larkin and Gene Marks chat with a guest, Tim Barklage, a co-founder of Better Life. This startup was featured on a episode of ABC's SharkTank. Have a listen to Tim's journey and subscribe to our weekly newsletter! Read More

Have you published your own book? Have you been involved in a crowdfunding campaign? I am trying to raise funds for the illustrations of the forthcoming first book on tea. At the same time, I should write on a regular basis. And now the issue of putting everything together, crossed my mind... ;)
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On the surface, the 8-hour workday is the accepted norm across North America and in many countries around the world, but is this the way people really work? With a global shift into the age of technology, this question is more valid than ever. Here’s why. Read More

Are you wasting time with your content marketing efforts? Unless your goal is to develop lasting relationships with your customers through content, then yes. Read More