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A productive day may have many parameters and many activities you have to complete. But a day you have truly achieved the bulk of the things you have planned for and supposed to do is not just a productive day is an effective day, bringing you closer to the accomplishments of your goals. Read More

Social media optimization is different from search engine optimization, but the end goal is much the same. The basic idea is to drive traffic to your social media presence and build your brand. In many cases, you SMO strategy will work in tandem with your SEO strategy, but what exactly is SMO? Read More

Want to fight unfavorable news about your client’s business, news that makes Google’s first page of search results, by writing a fresh Wikipedia article about that client? Think again. . . Read More

There are a number of ways to continually grow as a business person. If you do it right, you may grow your business, along with your mind.

What are some best practices, then, to incorporate more research into our daily lives at work? Here are a few easy, actionable strategies to imp Read More

Some companies push people to work 60, 80 and even 100 hours per week. Despite appearances, there is no benefit to working an 80+ hour week other than perception. We explore why. Read More

Too many entrepreneurs still believe that “if we build it, they will come.” With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, Read More

The biggest problem facing any remote worker is the communication barrier with the rest of their team and clients. No matter what way you look at it, for all of the freedoms which remote employment provides, the danger of isolation is a very real threat to your productivity and motivation.
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It’s easy to wake up, check the tasks marked for today and get stuck in with your most urgent and important duty. What’s harder is taking a big picture look at your task list. Who can be bothered with that? Surely that’s an hour you’ll never get back? Read More

Bessemer Venture Partners is leading a $22 million round for Yotco, a startup trying to make user generated content more reliable for gaining new customers. Read More

Marketing is absolutely essential for getting the word out about your business. But, with consumers that are constantly bombarded with marketing, how do you make your fliers, advertisements (online or otherwise), social media posts and other marketing efforts stand-out from the crowd? Read More