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Emily provides a basic low-budget SEO primer for small business owners who may be new to marketing. Read More

There’s so much that goes into building a community site like BizSugar. Anita Campbell shares 5 insights she's learned from growing the Bizsugar site and community. Read More

Do we all in some way aspire to be a celebrity? Well, that occupation could be expanding to encompass the online world as the role of social celebrities becomes apparent. Read More

Branding Hotel Social Media Touch Points that Matter, and how this will attract new market segments to your Hotel. Read More

New geography is a term often used to refer to emerging markets, new markets in which a business could potentially expand. While emerging markets does often refer to whole countries that are restructuring the way they do business to allow for new opportunities to do businesses, it can also mean sma Read More

Do you get why it's important to create personas to better direct your online marketing efforts but aren't sure where to start? This article gives you three simple types to kickstart your SEO copywriting efforts. Read More

Executive search consultants make lots of phone calls to lots of corporate middle managers and executives. Did you ever get one? James Pennington did. He's featured in my new book on franchise ownership. Read about James, here. Read More

In my third guest column over at CNBC.com, I write about franchise research techniques. Franchise buyers have great access to information these days. It's just that the right questions have to be asked of the right people. Learn how. Read More

The fourth quarter 2011 data from the National Venture Capital Association is in and there is good news and bad news about the venture capital industry.
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When I was in business school, I thought management was easy. Organizational behavior, business statistics, finance, HR policies – no problem. When I took my first real job as a manager of a fast food restaurant, my perspective changed quickly. Read More