ScottDudley voted on the following stories on BizSugar

A copywriting lesson from a mosquitoe

Avatar Posted by ScottDudley under Direct Marketing
From http://scottdudley.net 4023 days ago
Made Hot by: fusionswim on November 4, 2013 10:15 am
I've got a strange confession... Mosquitos love me for some reason. Just like most humans find chocolate or lobster delicious, those mozzies are equally as excited to bite into my skin. Read More

What a copywriter can learn from Jenny Craig

Avatar Posted by ScottDudley under Direct Marketing
From http://scottdudley.net 4025 days ago
Made Hot by: businessluv on November 4, 2013 12:07 pm
Sounds a bit bizarre doesn't it. I mean Jenny Craig (the weight loss company) and copywriting couldn't have much in common could they? Read More
I'll be honest... I'm not much of a boxing fan. Probably the only exception to this would be the Rocky movies. Read More
There's a seven letter word that I want to focus on today. EMOTION. If there was a single principle that I recommend you learn to help you write better copy, then this is it. Read More
What's the first thing that comes to mind when you think about Arnold Schwarzenegger? Most likely I'm guessing it would be his fame and fortune as a movie superstar. Read More

Why "attention grabbing" copy outsells everything else

Avatar Posted by ScottDudley under Online Marketing
From http://scottdudley.net 4030 days ago
Made Hot by: seobromino on October 25, 2013 12:11 pm
So I've been on a bit of a Sylvester Stallone binge recently... I watched the movie "Cliffhanger" on the weekend. And It had an immediate effect on me -- and, more importantly, a piece of copy I was writing -- at the very beginning. Read More

Dumb and Dumber's Email Marketing Myths

Avatar Posted by ScottDudley under Online Marketing
From http://scottdudley.net 4032 days ago
Made Hot by: deanuk on October 25, 2013 4:14 pm
It's time to talk abut stupidity and email marketing (also bikini girls)... Remember that movie from 1994 starring Jim Carrey and Jeff Daniels called "Dumb and Dumber"? I've never actually watched it till the end, but here is a quote from it: Read More
Let's go back 41 years to a classic movie called "The Godfather". And Marlon Brando, the main character. Most people have seen this movie. His onscreen character, Vito Corleone has a clear position of power. Read More

It's A Done Deal...

Avatar Posted by ScottDudley under Direct Marketing
From http://scottdudley.net 4037 days ago
Made Hot by: MarketWiz on October 18, 2013 6:00 pm
The rant continues... I'm gonna continue on from yesterdays email about the importance of gathering facts when copywriting. Read More
Listen up... Today I've got a quick question for you. What is the most important part of writing copy? a) the actual writing itself or b) gathering all the relevant facts Read More
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