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Infographics are powerful ways to demonstrate the power of social media and how it is evolving as a business tool. In fact they are visual testaments of the rising tide of truly social businesses and their success. These 10 social media infographics each focus on key statistics and strategies that Read More

Finding the advertising strategy is hard work. There are plenty of ways which are a waste of time. Here are a few of the most common ones to avoid... Read More

BizSugar is a niche resource and social networking platform for the small business community. The social networking platform is owned and operated by Anita Campbell of Small Business Trends LLC. Small Business Trends LLC is a stable of 7 websites including the flagship site Small Business Trends, g Read More

Do you know your conversion rates? Conversion rate is the number of visitors to your site that take the desired action against the total number of visitors in a particular period or time. Read More

One thing that most copywriters have in common is the problem of not having a clue what to write about. Read More

Putting some teeth in to the notion that less is more, sometimes you can shrink your way to success. Creating more room on the head of a pin can lead to more revenue with a lower cost of sale. Read More

When The Office debuted in 2005, the American workplace was still a sea of cubicles, with workers typing away on keyboards connected to tower-style desktop PCs. In the eight years that followed, the workforce shifted dramatically, trending toward tablets and smartphones–which didn’t yet exist in 20 Read More

Most people imagine workers sitting at their desks, imagining lounging on an exotic beach somewhere. We don’t really imagine the opposite–vacationers dreaming of being in the office. As small businesses put in longer hours, the need to occasionally get away is greater than ever. But a new study sho Read More

When it comes to online search, about 85 percent of clicks go to organic links on the search engine results. It’s more important than ever for your small business to appear on the first page of the search engine results page, whether consumers are searching for product or service keywords or for yo Read More

You may have noticed the increasing number of attractive websites and highly visual apps such as Pinterest and Instagram. It's all part of a powerful trend that Richard McManus, founder of the tech blog ReadWrite, calls the Visual Web. In effect, says McManus, "images and video are becoming an incr Read More