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How do you start to differentiate your small business brand vs. your competition?  Connie Steele describes how to use "emotional benefits" versus "functional benefits" to take your small business up a notch. Read More

10 tips from Terry Starbucker on being a positive leader in 2011. The biggest takeaway? Try Leadership Zen in 2011. Read More

ForeSee Results recently released a holiday benchmark of shopper satisfaction with online retailers. It reports that the customer satisfaction has gone down since Cyber Monday 2010 (an expected tendency with Cyber Monday shopping incentives going away), but it is higher than it was a year ago durin Read More

Lawmakers are pondering legislation that would require a “do-not-track” function in Web browsers that would let consumers opt out of having their data collected by Internet companies. The idea is based on the success of the do-not-call registry, which enables consumers to block unwanted calls from Read More

And then there are days when leading a small business is distressing. In fact, the origin of the word, distress, means to pull apart. And pulled apart is not so far off the mark... Read More

Restaurant owners have had a challenging few years. Are things looking up for 2011? Foodservice research and consulting firm Technomic recently released its 11 top trends for the coming year.
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By Karen Axelton With the holiday shopping season well underway, there’s plenty of positive news about Black Friday, Cyber Monday and this year’s new entry into the shopping game, Small Business Saturday (an event developed by American Express OPEN and Facebook). Read More

You’re the CEO and EIC of HerCampus.com. What are your main responsibilities?

I’m in charge of all of the content on the site as well as managing our expansion to schools across the country via our My Campus branches. We are currently at 75 schools and counting.

How did HerCampus get started? Read More

By Rieva Lesonsky It’s that time of year when your loved ones are making their holiday gift lists and hinting (or outright asking) to find out what you’d like to receive. Is it OK if your answer is “Financing”? Read More

Tomorrow at 1 pm EST, Terry Starbucker @starbucker will give tips for how you can become a more effective leader for your small biz. Here are 3 reasons this chat shouldn't be missed. Read More