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By Rieva Lesonsky - When you think of baby boomers, do you think of gray-haired fuddy-duddies who probably don’t know how to turn on an iPod? The oldest boomers are over 60, and suddenly, in the eyes of many marketers, this once-golden group has been dropped like a hot potato. But if you think of b Read More

You’ve probably noticed in the past few months these weird squiggly square images that look like a cross between a bar-code and a Rorschach test. They’s been popping up in strange places, on product packages, sometimes on store windows, in magazines and in some extreme cases on the walls of buildi Read More

David Siteman Garland discusses expanding your network online, engaging and building relationships with people, and digital schmoozing at the November RISE Lunch. Read More

First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision. Read More

Your small business relies on a professional and consistent look and feel. But how do you achieve this when you don’t have the resources to have an in-house marketing design team? Print design, Web design and advertising copy – all of this can be quite complicated. Outsourced designers are a great Read More

An Apple iPad 2 could hit the market by spring of 2011.I think April is the proper time-frame for an iPad 2," Marshall told Computerworld. "Since I'm projecting that Apple will release a CDMA iPhone in March, both will help to equalize Apple's seasonality." Marshall says that the iPad 2 won't get a Read More

When it comes to getting new customers, one of the most powerful sources of leads is through referrals. Good old-fashioned word-of-mouth. After all, many consumers are going to be far more influenced by their friends - or people in whose opinion they trust - than a paid advertisement. I'm not sugge Read More

These days, everyone is looking to pinch a few pennies or, if you need to spend on a necessity, stretch your dollar. One of those frequent necessities is the need to hire a contractor for a repair or an improvement for your home or business. In the not-so-distant past if you needed a service you Read More

Real-time tools are transforming business, government and non-profits. At TWTRCON SF 10 you’ll see case studies and learn best practices from organizations that are using the real-time web to deliver bottom-line results.

Join us at TWTRCON SF 10 and:

Learn how to use Twitter and other real-ti Read More

Event planning is a popular business to start. There are a variety of events you can plan, and you can have a full calendar of work year-round. Planning these festive and social activities can be fun and rewarding - but finding clients may be the most challenging part of event planning jobs. Below Read More