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A lot of small business owners may realize how important it is to have a website showcasing their products, services, or expertise. But many of them fail miserably when it comes to positioning their online presence. There is a lot of overspending, a lot of under-optimization, and a lot of confusion Read More

Nobody can deny the importance of LinkedIn anymore. With more than 175 million members in 200 countries and territories, the social network is the top site for business professionals. I have received several emails from readers of the blog asking if I could share some tips to help them leverage Lin Read More

In life if you embrace simplicity you will feel less stress, have more clarity on what is important etc. The same thing goes with marketing. One small change in your marketing efforts can make a big difference to the grow of your business. Read More

A company profile, interview or story in a top industry publication can be a GOLDEN opportunity for small businesses. Increasing media exposure and coverage within your target industry often translates into more business opportunities and more growth momentum. An active PR strategy should involve s Read More

Many small biz owners and start–up entrepreneurs relentlessly network to build connections. But while networking is valuable, connecting with the wrong people – or the right people in the wrong way – can waste valuable time and effort. Here's what you need to know: Read More

How ANY business online can use local SEO for website traffic... even with no "local" offline presence. See why it's smart, and get how-to and first steps. Read More

It’s the 20th of the month, and you haven’t sent out your monthly newsletter yet. You panic and eat half a package of the new Candy Corn Oreos, and while they’re delicious, you don’t feel any better and you still have to find content for your email. Read More

Most Gmail users don't even realize that you can undo sending an email right after you send it. As a blogger, webmaster or an entrepreneur you tend to spend a lot of time on Gmail, but you would be surprised to learn the things you can do with Gmail to be an efficient marketer. Read More

Google’s idea of Author Rank will encourage content creators a lot. If you’re a creator of awesome content, you can “claim” all of your content over the internet to be yours. Read More

The case for why you should hire an outsider for a manager position in small business - internal conflict, lack of fresh ideas, loss of talent. Read More