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Recently we've looked at how the proclaimed death of email was a bit premature. Even so, Gmail open rates do appear to be on a steady decline. Is this a bad sign for email usage or is there something else at play? Read More

Business blogging with minimal resources over a long period of time can be a challenge. Heck, for SMEs (Subject Matter Experts) blogging without the experience of writing on a regular basis can be a barrier to even start.
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If you want your business to have the very best content marketing strategy, you can't fall victim to these 4 things. Read More

It used to be that business owners started brick-and-mortar retail stores, then added ecommerce capabilities to expand their markets. In some cases, they even closed down their retail stores altogether to focus solely on their online stores. But now, a new trend is taking hold: Formerly ecommerce-o Read More

Visitors to your site from Pinterest tend to spend money twice as much as Facebook visitors, so it's worthwhile to explore how to use Pinterest, and how to leverage it to drive more traffic and sales. Read More

If you still think your small business doesn’t need to be on Yelp!, you might have second thoughts after hearing the results of a new Nielsen study. More than half (51 percent) of Yelp users polled say they make decisions about what to buy in local stores or businesses after visiting Yelp.
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Okay…Monday and yup, I’m in the swamp with the alligators again already but did want to share again 3 top-notch infographics I’ve been mining for gems over the past little while and each is on Social Media and how to strategize for success using planning, time and budgeting for same.

All three a Read More

If your startup is looking for an Angel investor, does it makes sense to present your plan to flocks of Angels, and assume that at least one will swoop down and scoop you up? In reality, hitting large numbers of Angels in multiple locations with a generic pitch is one of the least productive approa Read More

A model for refining your business idea, in order to value the efficiency on the market, checking your Business Model and testing the Value Proposition of your Startup. Read More

Margaret Heffernan last week highlighted 3 key entrepreneurial characteristics that the great man admires and looks to see in people he does business with. Energy, Intelligence and Integrity. This post translates those thoughts for the small business owner. Read More