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As a mentor to aspiring entrepreneurs, the most common question I get is, “I want to be an entrepreneur -- how do I start?” The obvious answer is that you need an idea first, but I’ve come to realize that the process is really much more complex than that. Many people with great ideas never make it Read More

Providing business leadership is a challenge under the best of circumstances, but it is especially difficult in times of market and customer crises. That’s when you most need your team to be engaged and supportive, at a time when they may not fully understand the issues, and fear for their own futu Read More

Read this ultimate guide to connected packaging if you want to learn how your small business can create connections with customers and prospects through packaging design. Read More

“Project management is a cute way to get started, but serious businesses are committed to process excellence.” Vinay Patankar, CEO and Co-Founder of Process Street. I know, that’s a pretty controversial way to start this post, but so is the debate between process vs. project. You’re either Team Pro Read More

The great resignation boom was popped by the potential 2022 recession. Now, freelancers and double dippers began looking for stable, long-term positions. You will learn more about the consequences of hiring a freelancer for your business in this post.
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How social media branding can help your business grow and why you need a Social Media Marketing Agency for your brand promotion. Let's dive into every aspect of Social Media Branding. Read More

Keyword cannibalization is something that can happen to any website, no matter the size or amount of content.

It can be an issue because it can negatively influence your search engine positions.

In this blog post, we’ll discuss what is keyword cannibalization, how it may impact your rankings, Read More

Being self-employed gives you the freedom to do what you want when you want to do it. You need to prepare yourself well before embarking on that path. Read More

Millennials have come a long way in business since I started writing about them over ten years ago. They started out as that spoiled generation of kids, born between about 1982 and 2004, who had everything, and could care less about business. Today they are in every business and will likely compris Read More

Learn how to use AI to enhance your marketing strategy by improving the customer experience and better understanding the customer journey. Read More